Paramount Pictures and Rango

The marketing geniuses at Paramount Pictures have partnered with PetSmart to offer moviegoers a $10 discount on any reptile at PetSmart stores if they present their ticket stubs from Rango, a film primarily marketed to children. Rango, an animated movie that features no live animals, tells the story of a chameleon who finds himself after he is released from his boring life in a terrarium. It's sad that Paramount doesn't see the irony in turning around and encouraging moviegoers to buy captive reptiles!


An estimated 90 percent of all wild-caught reptiles die within the first year of captivity. It might be easy for moviegoers to impulsively purchase these animals as "pets," but very few have the knowledge (or equipment) required to meet the animals' specialized needs or the inclination to commit to many years of care.

Because you are a dedicated animal lover who has spoken out against animal cruelty before, we knew that you would want to be the first to hear about this horrible promotion. We also knew that we could count on you to make your voice heard in behalf of these reptiles!

Please click here to contact Paramount Pictures today and politely urge the company to end the Rango reptile promotion!

Sincerely,

 
 
 
Daphna Nachminovitch

Vice President, Cruelty Investigations
People for the Ethical Treatment of Animals

"ALL PICTURES AND LINKS ARE SHARED FROM MY EMAIL FROM PETA"